The Citrix Design System was an initiative to define a unified design language across Citrix's vast portfolio of products. From web, desktop, and mobile, the system was designed with creating a user-centered approach that would provide consistency and ease of usability among all of Citrix touchpoints.

I worked in tandem with our web, product, and marketing teams to help identify specific departmental needs and goals, create persona's for each touchpoint, and direct a roadmap for design rollout in relation to each departments technological needs.

I art directed, design critiqued, and drove the overall vision of the system and received resource assistance from design agency WebEnertia. Once completed, I evangelized the system among multiple departments all the way to VP Leadership and began the quarterly roll out of the new design system.

As the Sr. Designer, I was tasked with overhauling the entire Cloudplatform product from a visual and experience level. This required running research sessions, stakeholder interviews, visual refresh, and user experience improvements and iterations. Working closely with the engineering team, I was also able to strategize and help guide the initial coding library to a widget based platform for easy whitelable customization.

The coding changes and new end user-experience brought about increased sales of the CloudPlatform software as well as partnerships with Apple and Disney.

Citrix Secure Mail is a simple, yet robust enterprise mobile email solution that does the job. Keeps you connected. Securely.

As Design Manager for our mobile team, I worked with designers, researchers, and senior management to identify goals and deliverables. Working in an agile method, we were able to deliver assets in 2-week sprints in a schedule that I coordinated and maintained with engineering leads.

In the Sr. Designer capacity, I was able to design features for the application and innovate on new methodologies of our search and filter design patterns.
All of this lead to improved app store reviews/ratings from 2.5 to 4.5 stars on iOS and 1.5 to 4 star ratings on Android). We received more positive customer feedback, new subscriptions with new customers and repeat subscriptions with existing customers. The revamp of our mobile app experiences also resulted in a positive impact internally, to our business and executive leadership team.
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Citrix Workspace app lets you access your SaaS, web apps, mobile, virtual apps, files, and desktops to help you be as productive on the go as you are in the office.

As part of Citrix's new "Workspace" platform, mobile needs arose that required unification with the new "Citrix Design System." With a consisitent user-experience being parmaount between multiple platforms.

As the Art director, I worked with designers from multiple teams and geos to ensure a seamless design in line with our new system. This included new iconography, colors, and typography that would translate into our desktop and web applications as well.

We debuted the new application at our yearly corporate customer facing event to much success and praise in our ability to translate our virtual software to a mobile solution.

Being a design evangelist included playing many roles for design and developer events that would help extend the outreach of design at Citrix. These responsibilities include hosting "Design Thinking" workshops, speaking at design events such as "UX Southbay," event planning hackathons and tech fairs, and highlighting the benefits of design at our developer-centric event, "Converge."

These efforts lead to increased adoption of the "Citrix Design System" that I lead, as well as a conversion of 10x participants at our developer events.