I passionately believe in the power of design-led thinking as the origin of attractive, purposeful and efficient products.
This belief was born from over 15+ years in UI/UX, and Visual design ( desktop/web/mobile), with an additional 5+ years of growing, mentoring, and leading teams of varied disciplines ( researchers, designers and developers).
Leading cross departmental collaboration and being able to utilize my full range of skills ( team management, visual/interactive design and design thinking) is what drives me every day. It enables a design process that provides the highest possible customer experience.
I believe in making products that are both beautiful, AND functional with experiences that are also both enjoyable AND memorable.
Worked as a strategic design leader committed to identifying and crafting differentiated content experiences that unlocked growth of products within the Citrix portfolio.
SOLUTIONS: Citrix Design System, Securemail(iOS, Android), Securehub(iOS, Android), Xenmobile device application management, CloudPlatform, CloudPlatform Business Manager
Lead a multidisciplinary team that utilized the iterative human-centered design process to research, ideate, test, and ultimately, validate new digital products with consumers and marketing partners.
SOLUTIONS: Mobclix Ad Exchange platform
Lead a team of developers and designers to craft industry-leading user experiences for AAA game titles from concept to execution.
SOLUTIONS:Pac-Man, Tekken, KatamariDamacy
Creation of a system for displaying a service graph of microservices based at least on a namespace.
Citrix Systems Tech Fair winner: "Best Demo Winner," "Better Together Winner," "Mobile Winner," "Product Innovation Winner"
Top performing international employee.