The Citrix Design System was an initiative to define a unified design language across Citrix's vast portfolio of products. From web, desktop, and mobile, the system was designed with creating a user-centered approach that would provide consistency and ease of usability among all of Citrix touchpoints.
I worked in tandem with our web, product, and marketing teams to help identify specific departmental needs and goals, create persona's for each touchpoint, and direct a roadmap for design rollout in relation to each departments technological needs.
I art directed, design critiqued, and drove the overall vision of the system and received resource assistance from design agency WebEnertia. Once completed, I evangelized the system among multiple departments all the way to VP Leadership and began the quarterly roll out of the new design system.