Sonny Chhen
About Me
Designing products that shape behavior,
and define tomorrow.
and define tomorrow.
Sonny Chhen
Who I Am
Where creativity meets clarity
and design drives change.
and design drives change.
Hello!
I am a product design leader with nearly 20 years of experience building thoughtful, user-centered experiences across SaaS, enterprise, and consumer products. I’ve led teams at Demandbase, McAfee, and Citrix, focusing on scalable design systems, AI-driven tools, and mentoring designers to grow. I love solving complex problems through collaboration, creativity, and a deep focus on the user.
Some
FAQ's
Questions I get asked often.
What is your
management style?
I never ask designers to do anything I couldn't do myself. So I am constantly learning the latest in design and technology in order to mentor and lead my team as well as provide a clear vision.
Describe a challenging project
and how you overcame it.
Directed Protection Score rollout across three platforms, ensuring design consistency, and measurable success by creating a concise vision and plan for all 3 teams to follow.
How do you align with
cross-functional teams?
Share early, share often. Create clear visbility and work closely in the pod dynamic. This yields effective discussion and a shared vision towards a positive product outcome.
How do you mentor and grow
design talent?
I prioritize clarity, feedback, and growth through personalized goals, regular 1:1s, peer critiques, leadership opportunities, recognition, and autonomy.
What are your thoughts on A.I. in
Design
Having tried many tools, I can say that A.I. is to help not hinder or replace designers. Designers are still needed to keep the
human in human-centered design.
Contact
Let's Work
Together
Let's talk and make some magic!