I lead high-performing design teams that blend creativity, strategy, and execution. Over my career, I’ve managed teams ranging from 5 to 15 designers across product, visual, and UX disciplines—mentoring them through career growth, cross-functional collaboration, and design excellence. I build inclusive, outcome-driven cultures that connect design directly to measurable business impact. My leadership philosophy centers on clarity, autonomy, and impact—creating an environment where designers not only deliver exceptional work but also evolve as strategic thinkers and partners to product and engineering.

I define and execute design strategies that align user needs with business growth. From enterprise SaaS to AI-driven platforms, I’ve led end-to-end product experiences that increased adoption, retention, and satisfaction. My approach combines storytelling, design thinking, and data-informed decisions to translate complex workflows into intuitive interfaces. I partner with product and engineering leaders to shape roadmaps, prototype future concepts, and ensure every release delivers clear, measurable value for both customers and the business.

I’ve spearheaded the design of intelligent, AI-powered tools that automate manual workflows and empower users to work smarter. At Demandbase, I led the creation of AI agents and chatbots that streamlined complex sales and marketing processes, improving operational efficiency and user engagement. I’m passionate about designing with AI—creating assistive, transparent, and human-centered interactions that enhance trust and usability. My focus is on building experiences where AI becomes an empowering collaborator rather than a hidden algorithm.

I specialize in creating modular, code-ready design systems that enable consistency, speed, and scalability across large product ecosystems. I’m currently leading the integration of a new design system at Demandbase based on ShadCN and AI design tools like v0, reducing development time and improving design-to-code accuracy. My process bridges design and engineering through structured tokens, accessibility standards, and contribution models—ensuring every product scales with precision and performance.

I design with business outcomes in mind—crafting data-informed experiences that drive measurable ROI. My work spans CRM, AdTech, and FinTech platforms where design influences revenue, retention, and engagement. From optimizing account-based marketing workflows to visualizing campaign spend and attribution, I translate complex data into simple, actionable insights. I partner closely with cross-functional teams to ensure every experience not only looks great but performs against clear metrics for growth and success.