Journey IQ
A data-driven buyer journey intelligence platform that combines account activity,
engagement signals, and AI-powered attribution to give B2B marketers a complete view of how buying decisions are made across channels and teams.
SaaS, CRM, B2B, A.I., WebApp
engagement signals, and AI-powered attribution to give B2B marketers a complete view of how buying decisions are made across channels and teams.
SaaS, CRM, B2B, A.I., WebApp
About the
Project
An AI-powered buyer journey intelligence platform that visualizes account engagement across channels, helping B2B marketers connect intent signals, attribution, and conversion insights into one unified experience.
• Design an intuitive, data-rich interface that simplifies complex multi-touch buyer journeys for enterprise marketers.
• Translate raw behavioral data into actionable insights through interactive dashboards and visual storytelling.
• Align UX and data visualization patterns across products to support a cohesive, scalable design system.
• Improve sales and marketing alignment by enabling shared visibility into buyer activity and account intent.
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CompanyDemandbase
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Year2025
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RoleDesign Direction, Strategy, UX
The
Result
• Increased marketing-qualified account visibility by 40%, enabling GTM teams to prioritize high-intent opportunities with data-driven precision.
• Improved sales-marketing alignment and reduced reporting time by 60% through unified buyer journey visualization and shared analytics.
• Drove a 25% lift in pipeline conversion rates by surfacing real-time engagement signals and predictive account insights within CRM workflows.
Cloud Computing, SaaS, B2B, Enterprise Software, WebApp