Protection Score
A real-time, gamified cybersecurity health index that increased daily active engagement by 40%
across desktop and mobile security products.
Cybersecurity, B2C, WebApp, Mobile, Desktop
across desktop and mobile security products.
Cybersecurity, B2C, WebApp, Mobile, Desktop
About the
Project
Protection Score - You're safety Ranked. Protection Score checks the health of your online protection and provides simple steps to improve your security. Knowing how safe you are is the first step toward a safer life online.
Design a simple, digestible scoring system to:• Quantify personal protection (similar to a credit score)
• Educate users on where their vulnerabilities lie
• Prompt meaningful actions that improve their digital safety
• Reinforce product value and retention
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CompanyMcAfee
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Year2024
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RoleDesign Direction, Strategy, UX
The
Result
• +24% increase in engagement with security features within first 30 days
• 89% of users reported better understanding of their protection status
• Contributed to measurable reduction in account vulnerabilities (e.g. reused passwords, unscanned devices)