Protection Score
Learn how safe your digital life is
Problem
- How do you visually represent a user's digital safety?
- How do you increase user engagement?
Solution
The Protection Score was a tool that created a visual representation of a person's digital health. Scoring safety dependent on their digital footprint and providing solutions on how thir score can increase by using best practices for better digital hygeine.
My Role:
- Design Leader - Led multiple designers to identify the ideal user experience and interface for users to understand their safety status
- Worked with 3 seperate product managers to align UI/UX across multiple platoforms of web, desktop, and mobile.
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Company:McAfee
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Industry:Consumer Cybersecurity
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Role:Design Leadership, UI/UX Designer
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Website:
Project Result
The protection score was released in a phased approach acorss all three platforms of Web, Desktop, and mobile. It was met with sucess with the following metrics.
- Engagement increase withint all platforms by 15%.
- New user sign up by 10%