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The Future of B2B GTM Through AI, Brand, and Product Experience

Led cross-functional product and experience design initiatives that helped transform Demandbase’s platform, visual identity, and AI-powered user experience into a more unified, modern, and scalable enterprise ecosystem.

About the
Project

Demandbase was evolving beyond traditional account-based marketing into an AI-powered go-to-market platform serving marketing, sales, operations, and revenue teams across the enterprise. The challenge extended far beyond visual refreshes. The platform had grown through acquisitions, legacy workflows, and disconnected user experiences, resulting in:


• Fragmented product interactions

• Inconsistent UI patterns

•brand experience that no longer reflected the sophistication of the platform itself

  • Company
    Demandbase
  • Year
    2025
  • Role
    Design Direction, Strategy, UX
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BEFORE and AFTER: Rebranded and redesigned design system and visual components

The
Result

• Improved usability across enterprise workflows

• Increased cohesiveness with brand and product alignment

• 5% Increase in load time and performance

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All Works

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Protection Score
Cybersecurity, B2C, WebApp, Mobile, Desktop