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About the
Project

Smart Plays – Work Smarter. Win Faster. Smart Plays surface your highest-value opportunities and guide SDRs through proven outreach steps that convert. It’s your sales playbook, automated — helping every rep act like your best rep

Design a simple, end-to-end experience to:
• Have an embedded, modular workflow that guides SDRs through prioritized outreach steps—directly aligned with their team’s go-to-market motion.

• Integrated intent and engagement signals to dynamically surface high-value contacts and accounts, ensuring reps focus on the most impactful opportunities.

•Empowered sales managers with a structured framework that standardizes execution, tracks performance, and improves coaching visibility.

  • Company
    Demandbase
  • Year
    2025
  • Role
    Design Direction, Strategy, UX
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Using A.I. Sales people are able to identify high-qualifying accounts to contact.

The
Result

• Have an embedded, modular workflow that guides SDRs through prioritized outreach steps—directly aligned with their team’s go-to-market motion.

• 18% higher engagement rate on first-touch emails sent through Guided Plays, compared to prior manual outreach sequences.

• 30% faster onboarding for new SDRs due to standardized playbook flows that embed training directly into the UI.

Next
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